MICROMAX LOSS HIS POSITION IN SMARTPHONE MARKET

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Micromax loses number 2 spot to Lenovo




SMARTPHONE MARKET SAMSUNG IN FIRST POSITION IN INDIA SMARTPHONE MARKET .MICROMAX LOSS HIS spot 2 to the lenova smartphone (china based smartphone ).

 beating home-grown manufacturer Micromax.


While Samsung has long been the top smartphone brand in India, Micromax has been at the second top position for a few years. But with the influx of Chinese brands with their aggressively priced smartphones, domestic players are struggling to keep pace. Latest Canalys reports also indicates the same trend with Lenovo reaching the second spot in the Indian smartphone for the first time, and dethroning Micromax. Also, Xiaomi has climbed up in the ranking to grab the fourth spot. According to Canalys, Samsung is at number one spot followed by Lenovo, Micromax and Xiaomi.
The recent CounterPoint study also said that September quarter was one of the biggest quarters in India in terms of smartphone volumes. The CounterPoint study also pointed out growing influence of Chinese players like Xiaomi, Oppo, and Vivo. It said these brands collectively had 32 percent of market share in the quarter, up from 27 percent in the last quarter. Contrary to the Canalys report, the Counterpoint Research preliminary report maintains that Micromax still holds its second position, albeit encountering significant loss in market share.
Collectively Micromax, Lava, and Intex lost almost 6 percent market share sequentially. Micromax’s market share fell sharply to 9.8 percent in September from 14.1 percent last quarter. Intex’s market share also came down from 8.4 percent to 6.4 percent. Counterpoint research analyst, Tarun Pathak said that because the Indian smartphone manufacturers are not addressing the Rs 10,000-Rs 15,000 market, the Chinese players are at an advantage and gaining higher success rate in the country. One of the reasons why companies like Lenovo have emerged as the winner is due to its focus on mid-range smartphone segment.
While India’s smartphone market has continued to grow, global smartphone shipments have slowed down. According to Counter Point’s latest data, the global smartphone shipments grew 5 percent annually and 7 percent sequentially in Q3 2016. “The era of double-digit growth in smartphone industry is over as most of the demand in developed markets is being driven by replacement buyers with smartphone upgrade cycles now lengthening. The only growth is now driven by emerging markets in Asia and Africa

According to another research firm IDC, smartphone vendors shipped a total 362.9 milion smartphones globally last quarter, which is just 1 percent higher than last year’s 359.3 million units in Q3 2015.

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